With over 20 years of integrated marketing experience, Diane is author of the award-winning book.
Spread the Word, once youve come up with an offer (or if you decide to skip that step its time to promote SBS in every way that you can.
You can also take advantage of the.
Serve free coffee in the morning, display balloons outside your store, hire a get me in discount code june 2015 musician to play music in your store or create a contest for a drawing.
More from my site, the following two tabs change content below.Marketing Plan Template Builder that helps you easily customize marketing plans for special events like Small Business Saturday, as well as your ongoing marketing efforts.Start promoting for Small Business Saturday NOW.Join the conversations happening on your networks around Small Business Saturday with #ShopSmall and #SmallBizSat (the official hashtags of Small Business Saturday).Small Business Saturday Promotion Strategies, marketed by amex Open (the small business arm of American Express Small Business Saturday is supported with TV advertisements, online ads, social media and more.Holiday Local Marketing on a Small Budget.Connect your business with the cause of local community support not just support of your local business.
Emphasize the fact that supporting your business and other local businesses is an investment in your community.
There are plenty of resources for plug-and-play marketing templates available on the internet, and.
Without our favorite, independent coffee shops, restaurants, bars, boutiques, and shops, wed be plagued with block-after-desolate-block of chain stores.
If handled correctly, Small Business Saturday (or SBS) can be a great way to get new customers and encourage previous customers to do their holiday shopping with you.
Small business owners and local leaders across the country join together on Small Business Saturday to encourage consumers to shop locally and benefit their own communities and neighborhoods.The Small Business Saturday promotional event is a great opportunity to build your own customer database for long-term marketing throughout the year.According to our 2016 SBS survey of 2,000 small business owners and employees, 70 percent of those who planned to promote their business for SBS indicated they got their highest return on investment (ROI) from digital marketing.Consider deploying a co-opetition, or rather, partner with other businesses that may traditionally be considered your competition.Latest posts by Diane Seltzer ( see all ).Printed flyers, emails to your contact list, social media posts.Encourage sharing with existing customers.Chances are, this is true for your customers, too.